About the Project
This project was designed as a social media story advertisement for The Emotional Club, promoting a limited-time hoodie release. The goal was to create something that felt native to mobile consumption, using a phone-frame layout to mirror how users naturally engage with content. I centered the design around lifestyle imagery to make the product feel real and wearable, rather than staged. The typography is minimal and clean, allowing the brand and product to take the spotlight. Subtle elements like the “limited time only” and event details create urgency without overwhelming the composition.
Project Photo
