About the Project
This schedule poster was designed for UT Tyler Athletics to promote the 2025–2026 basketball season.
The primary goal was to organize a large amount of information into a format that is both visually engaging and easy to navigate. The design combines a structured calendar layout with dynamic player imagery to balance clarity with energy.
Key considerations included:
- Clear information hierarchy to ensure game dates and opponents are easy to scan
- Color-coded system to differentiate home and away games
- Strong brand integration using UT Tyler’s colors, typography, and athletic identity
- Layered composition to maintain visual interest without overwhelming the content
Project Photo
