Rep The Rose Billboard Designs

These billboard designs were created for UT Tyler Athletics’ Rep the Rose Night, with the goal of inviting the broader Tyler community to engage with the program.

The primary objective was to create a clear, high-impact message that could be understood instantly at a distance. The design centers around bold typography, strong contrast, and dynamic player imagery to communicate energy while maintaining readability in a fast-moving environment.

Key considerations included:

• Immediate legibility at highway viewing speeds
• Clear call to action emphasizing date and free admission
• Community-focused messaging to extend beyond the student audience
• Strong brand integration using UT Tyler Athletics’ visual identity