About the Project
This logo collection was created as part of a rebrand for Winnsboro’s Main Street and Cultural Arts District. The goal was to develop a flexible identity system that could work across a wide range of applications, from formal communications to more expressive, community-facing materials.
The architecture of downtown Winnsboro became the foundation of the design. The client took pride in the character of their historic buildings, so I translated those structures into simplified line illustrations that feel recognizable while remaining clean and scalable.
To balance simplicity with personality, I focused on:
- Line-based illustration to keep the mark versatile and easy to reproduce
- Circular badge compositions to create a cohesive, adaptable system
- Selective color palettes that reflect the warmth and character of the district
Two primary directions were developed:
- A refined, minimal system for professional and institutional use
- A bolder, more expressive variation for marketing, events, and community engagement
