Veterans Mental Health Philanthropy Shirt

This shirt was designed in collaboration with national clothing brand Weird & Different to raise awareness and donations for veterans’ mental health.

I led a team of five student creatives through the concept and design process, with a focus on creating something that would resonate with both veterans and college students. One of our main goals was to develop messaging that felt encouraging and authentic without coming across as cliché or overly sentimental.

The design centers around bold, simplified typography to create strong visual impact while allowing multiple messages to coexist without overwhelming the viewer. To support this, we:

• Prioritized a clear visual hierarchy to guide attention across the design
• Paired minimal type on the front with a more expressive back graphic

We also incorporated military-inspired details, including an American flag element, as a subtle nod to uniform design while reinforcing the purpose behind the campaign.