About the Project
This brand identity was developed for the Ask Dr. Ross Podcast, with the goal of creating a highly symbolic mark that balances professionalism with approachability.
The logo centers around a shield form inspired by UT Tyler’s identity, reinforcing credibility and trust. Within the mark, a stylized podcast microphone doubles as a “tree of life,” representing growth, learning, and the many paths listeners may take through education and personal development.
The visual system was designed to feel structured yet welcoming. Rounded shapes, thick forms, and a warm color palette help soften the academic tone, creating a brand that feels both knowledgeable and accessible. Typography choices reinforce this balance, pairing a refined serif for headlines with a clean sans-serif for readability.
Beyond the logo, a full brand guide was developed to ensure consistency across platforms, including color systems, typography, tone of voice, and visual applications. The result is a cohesive identity that supports the podcast’s mission: delivering thoughtful, informative conversations in a way that feels human, engaging, and easy to connect with.
I was just floored. It's got everything you could want, and things you didn't even know you'd want!
